Case study 02 / 06

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Case study 02 / 06

Pfaff Porsche Luxury Automotive

Vaughan, Ontario

Which ad sold the Porsche?

Capabilities
Paid Media · Creative · Conversion Tracking
Result
5.6x ROAS

Context

Luxury automotive advertising can generate massive engagement.

But Porsche doesn’t need thousands of people clicking on a 911.

It needs the right potential buyer.

Challenge

Optimising around clicks or cheap leads can hide the metric that matters most:

Revenue.

Approach

  1. Ad
  2. Vehicle
  3. Enquiry
  4. Test Drive
  5. Sale

Work

The campaign strategy focused on matching premium creative with high-intent automotive audiences.

Instead of treating every lead equally, performance was viewed through the quality of purchase intent being generated.

Paid social creative
Paid social creative
Paid social creative

“Which ad generated the cheapest lead?”

becomes

“Which ad sold the Porsche?”

Impact

5.6x ROAS

$5.60 generated for every $1 spent.

  • Higher-value intent.
  • Better campaign decisions.
  • Advertising focused on revenue.