How Stamina11 turned paid attention into measurable registrations

Context

Stamina11 offers sports programmes including swimming, gymnastics and martial arts.

The opportunity wasn’t simply generating traffic. It was turning parents discovering the brand into enquiries, trials and registrations.

Ads could generate attention, but we needed a clearer understanding of what happened after someone engaged with the campaign.

ISMO built the website, ran paid advertising and implemented conversion and server-side tracking across the customer journey.

This gave us better visibility into which campaigns were producing meaningful actions.

We reduced spend on weaker campaigns and moved more budget toward what generated returns.

Paid social creative

The website ISMO built

4.7x ROAS

$4.70 generated for every $1 spent on advertising.