How Ossalma turned an experience into a performance campaign

Context

Ossalma combines wellness, fitness, travel, nature and community.

A retreat isn’t an impulse purchase.

The customer needs to imagine the experience before making a decision.

Traditional performance advertising can struggle when the product is emotional and experiential.

ISMO built campaigns around the transformation and feeling of the retreat rather than simply listing features.

Creative and audience performance were tracked to identify which combinations drove meaningful interest and bookings.

Paid social creative

3.8x ROAS

$3.80 generated for every $1 spent.