Case study 04 / 06

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Case study 04 / 06

Casa Administraciones Real Estate

Jalisco, Mexico

How Casa Administraciones turned property advertising into qualified conversations

Capabilities
Paid Media · Lead Generation · Tracking
Result
5.2x ROAS

Context

Casa Administraciones works with property owners, buyers and renters across Jalisco.

The goal wasn’t more leads.

It was better leads.

Challenge

Cheap leads are irrelevant if they never become meaningful conversations.

Approach

  1. Ad
  2. Property
  3. Enquiry
  4. Qualified Lead
  5. Customer

Work

ISMO built targeted campaigns around customer intent.

Campaigns, audiences and creative were evaluated based on the quality of enquiries they produced.

Weak campaigns were cut.

Budget moved toward what generated stronger commercial outcomes.

Paid social creative
Paid social creative
Paid social creative
The client’s website

Impact

5.2x ROAS

$5.20 generated for every $1 spent.

  • More qualified enquiries.
  • Less wasted spend.
  • Better campaign efficiency.